People love getting free gifts. So, naturally, if your product comes with free gifts, people will be more inclined to buy. Offering free gifts/bonuses is one of the most powerful ways to increase your internet sales. This is because adding bonuses actually increases the perceived value of your product. This approach works on human nature. People naturally want the most out of life. You need to convince them that what they are buying is worth more than their money. And people simply hate spending money. What people love is getting something for free. This is where adding bonuses and free gifts come in handy. Most people don’t want to lose out on the opportunity of acquiring something for free. This will always convert more people into paying customers, who would have otherwise left your site unconvinced. The great thing about internet marketing is that it’s easy to create bonuses. Digitally downloadable information can be created fairly easily, and at no additional cost to you. You can write up a special report, an audio or video file, or any other information product that relates to your niche. These all have very high-perceived value, and when you offer them for free, your conversions will soar. Many people may even be drawn to make the purchase not for the product itself, but for the bonuses they get with it. You should try to get the perceived value of your bonuses to equal at least 3 times that of your actual product/service. For example, if your product sells for $99, then the value of your bonuses should come to about $300. This is quite easy. With any information product, you are the one creating the price for it. As long as it is valuable (which it always should be) you can sell a special report for as much as $97. Be sure to tell your customer all the wonderful benefits the bonus will give them in your sales copy, or else they won’t see the value in it. Always point out in your sales copy the exact amount that the bonus is worth, but that they get it free with the purchase. Instill that word “free” into your customers’ minds, without being obnoxious. You may think that creating bonuses sounds like a lot of work, but believe me… the effort you put into it now will be nothing compared to the results you’ll get! You must find a good niche in internet marketing, check the stats. Type your seed keyword for that niche into a keyword tool to find out how many searches it gets every month. It’s best to stay over 10,000 searches. (Obviously, the more the better.) You then need to check to see if it’s overly competitive. Go to Google, Yahoo!, and MSN search engines. Type into the search in quotes “your seed keyword”. On the sidebar there should be a total number of search results. With Google, it’s best to stay under 1,000,000 results. With Yahoo!, under 500,000. And with MSN, under 300,000. This will keep your competition at a minimum, and obviously, the less the better with these numbers. These figures are what I go by; however, you will get different recommendations from different internet marketers. Once you find a niche that fits into the above criteria, type the keyword into Google and scan through the websites that come up. See what other people are selling, if there are people selling at all. You may find that there is so much free information, that it would be practically impossible to sell anything in it.
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